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Modi App now has volunteer platform
Why it is in news?
- One of the main campaign devices of the BJP in the 2014 general election was the volunteer platform of 272+ (the half-way mark in the Lok Sabha) harnessed under various constituency-specific websites.
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- Kicking off the last-mile campaign outreach for 2019, the Prime Minister’s Narendra Modi app has created that volunteer platform for itself and it was quietly put on the app
- The app now has close to 10 million installs, and this outreach is targeted to reach at least 20 million before the election.
- Tasks could include sharing some positive news about the government or sending suggestions for policy initiatives, joining the BJP’s booth-level dialogue or even organising some activity related to campaigning for Mr. Modi.
- All these activities lead to points, with incentives including meeting senior leaders or participating in the constituency-specific video-conferencing Mera Booth Sabse Mazboot held by Mr. Modi.
- A set of NaMo merchandise, including T-shirts, coffee mugs, and notebooks, are on sale.
Source
The Hindu